What you should know about social media commercials

Nowadays, knowing the significance of social media is a crucial aspect of any organization. Technology is changing at an accelerated pace, and this forces companies to adapt and find the best ways to offer their goods and services. It is a fact that people spend more time on social media than watching television. It is said, for example, that adults spend about two hours and sixteen minutes a day on social networks in the US, and this rate seems to increase every year. It means that companies producing television commercials as an exclusive means of communication are at a tremendous risk of disappearing.

It is only about analyzing the consumption habits of users, in general. Consumers have become more active during the last few years. Instead of mainly consuming the products and services they get to know from TV commercials, they tend to search for information online about what they need and thus learn more about those products and services they find and want to purchase.

Social media advertising has pros and cons, as well as television itself. However, the advantages can outweigh the disadvantages here. Social networks are versatile and offer a wide variety of options for uploading content: stories, tweets, images, videos, etc., and, also, some social networks aim at a certain type of audience - such as Snapchat or Tik Tok - which could be your target at the same time, by the way. Advertisers and graphic designers, as well as commercials scriptwriters, and actors, have wonderful blank canvases to display their creativity in funny and, above all, useful ways for the sales of your business.

Besides, social media advertising can be much more effective, considering that all social networks take advantage of the Big Data and the metrics they produce and analyze to offer customized ads to users. So, if you haven't started producing social media ads yet, this is the best time to start.

It doesn't mean that television will disappear, or that investing in television commercials is a shot in the foot. What is vital is to keep in mind that social media is a leading front when it comes to offering products and services, and it is also key to learn how to produce short, direct, and useful commercials that guarantee purchases.

Key tips

The first point is to define the form of advertising: paid or free. Paid advertising consists of producing an ad and investing some money for the social network to promote it among its users, according to their interests, shares, and likes. Free advertising, on the other hand, consists of advertising the same content in the official accounts of a brand. It is crucial to define this first. If your brand is just taking off, probably nobody will see your commercials in their feeds. In that case, it would be more convenient to invest a little money in advertising to gain followers and guarantee that hundreds or thousands of users can get to know what you are selling.

The second basic advice is opening a blog (at this link, you can find out about the best blogging platforms to get started.) You can produce content related to what you sell, providing more information for your audience, and you will also achieve greater visibility of your brand in search engines if you are permanently producing quality content.

The third tip is to open an account in the Google My Business tool. It may make a huge difference in terms of visibility and advertising on the world's largest search engine. It's quite practical, you can use it from your cell phone or tablet, and it doubles the chance that your target audience will know what you're selling. If you are constantly producing fresh and valuable information about your business, this tool will become indispensable. Thanks to it (and, above all, if you learn how to use it in conjunction with others such as Google Analytics,) you will be able to improve the scope of your available information more and more since Google My Business allows you to access the opinions of your consumers, as well as their consumption habits, and this data is more than necessary to calculate your statistics. 

Finally, some basics to start

 The fundamental guidelines for commercial effectiveness in social networks are the following. First off, establish your objectives: making your brand known, to run a campaign, to publicize a new product or service, etc. On the other hand, segment your audience: how are you aiming your commercial? It is essential to filter the information as much as possible so that it reaches the right people. Gender, location, interests, languages, behaviors, ideologies, etc. Keep everything in mind. And, finally, choose well your social media platform because all of them have a different emphasis. 

*The images used on this post are taken from Pexels.com